Speech Abstract

Digital business is not a one-time project, a set of customer-facing technologies, or even a strategy. It's an ongoing stream of technology-based projects that deliver strategic value by enhancing your customers' experience.

To deliver a sustainable stream of digital-business results, there are a set of processes and people that need to be in place in your IT organization.

For example, there's a method for working with business leaders to uncover strategic opportunities for technology. Of course, that method needs a "home" -- a person or group who specializes in this kind of business analysis and studies the method.

That's just one example.... Digital business rests on a set of fundamental elements of your organizational operating model, spanning structure, cross-boundary teamwork processes, culture, resource-governance processes, methods, and metrics.

In this session, you'll learn exactly what needs to be in place in your organizational operating model, and how to drive an organizational transformation that's the basis of a digital transformation.

Outline

• The staircase of strategic value: what is "digital business"

• Five fundamental organizational systems

• What's needed in each organizational system to drive digital business

• How to plan the organizational transformation that's the basis of a digital transformation

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