Excerpt from www.NDMA.COM, © 2024 N. Dean Meyer and Associates Inc.
Book: The Information Edge
Table of Contents
Preface — ix Foreword — xi Acknowledgments — xv Introduction — xvii PART 1: The Concept of Value-added Benefits — 1 1. Information Systems, Productivity, and Success — 3 2. The Emerging Understanding of Value-added — 17 PART 2: Evidence (and Ideas) — 43 3. Selling — 47 4. Marketing — 75 5. Operations — 103 6. People Management — 127 7. Finance — 153 8. Getting New Products to Market — 181 9. Winning Negotiations — 205 PART 3: The Leading Edge — 223 10. Executive Use of Information Tools — 225 11. Augmented Meeting Support — 253 PART 4: Implementation Methodologies — 281 12. Planning for Strategic Systems — 283 13. Value-added Needs Assessment — 307 14. Measuring Value-added Benefits — 327 15. Adopting the Value-added Perspective — 353 APPENDIX A: Value-added Needs Assessment Interview Guide — 363 APPENDIX B: Value-added Measurement Interview Guide — 365 APPENDIX C: Expected Values — 369 APPENDIX D: Glossary — 373 Industry Index — 397 Tools Index — 399 Keyword Index — 401
|