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© 2024 N. Dean Meyer and Associates Inc.
Excerpt from www.NDMA.COM, © 2024 N. Dean Meyer and Associates Inc.

Executive Summary: Investment-based Budgeting

submit a budget for what you want to "sell," not just what you want to spend

Book: Internal Market Economics

"Do more with less!" "Cut travel and training." Expectations far exceed resources. Unreliable funding for infrastructure and innovation. Lack of perception of value. Accusations that you cost too much. Controversies over chargebacks. This presentation explains how to change the dialog from defending your costs, to investing in your services.

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