FOREWORD   — 1

PREFACE   — 3

INTRODUCTION

1. The Power of Culture   — 6

DEFINITIONS

2. Culture and Behavior   — 10

3. Cultural Themes   — 13

IMPLEMENTATION PROCESS

4. Process Planning   — 22

5. Preparing for Cultural Principles Workshop   — 24

6. Cultural Principles Workshop   — 25

7. Preparation for Cultural Principles Review Workshop   — 31

8. Cultural Principles Review Workshop   — 33

9. Cultural Principles Implementation Workshop   — 36

10. Pre-announcement Preparation   — 42

11. Culture Announcement Meeting   — 45

12. Culture Rollout   — 47

13. Culture Roll-up Workshop   — 49

14. Culture Reinforcement   — 51

15. Culture Assessment Workshop   — 54

CONCLUSION   — 60

APPENDICES

Appendix 1: Cultural Principles   — 62

Appendix 2: Frequently Asked Questions   — 104

Appendix 3: Rollout Course Materials   — 109

Appendix 4: Sample Assessment Questions   — 119

INDEX   — 125

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