100-word version....

Innovations in IT and IT-enabled innovations in business (the "digital business") require funding. But budgets rarely grow quickly, despite the many tremendous competitive opportunities and pressures. And operational costs continually rise, leaving less and less room for innovative projects.

There are short-term solutions: CIOs personally defend funding for a few high-profile projects. They force the business to adjust priorities to release funds from lower-payoff services. Or they exhort their staff to do more with less. But they have unintended, and undesirable, consequences.

This presentation explains a pragmatic way to build reliable sources of funding for innovation.