What Challenges Does FullCost Address?
"Where you stand depends on where you sit."

The problems solved by FullCost depend on your point of view:
Shared-services executives (such as CIOs, HR, Facilities, Marketing): Instead of struggling to satisfy unrealistic expectations on a bare-bones budget, imagine getting adequate funding for the exact list of products/services the enterprise wishes to "buy" from you, based on a transparent cost model.
PROBLEM-SOLUTION PAIRS....
Finance executives (such as CFOs and Controllers): Instead of cutting budgets and leaving it to individual functions to decide what to forego, imagine managing costs strategically by fully funding the things the enterprise must do well and cutting funding for less important deliverables.
PROBLEM-SOLUTION PAIRS....
Enterprise executives (such as CEOs, COOs, Presidents, and General Managers): Instead of just publishing a strategic plan, distributing budgets, and hoping everyone will do what's right, imagine explicitly funding exactly the deliverables needed from every function to execute each strategy and operational objective.
PROBLEM-SOLUTION PAIRS....