100-word version....

With traditional financial processes, Financial executives control spending, but do little to align resources with the strategies and operational necessities of the business.

Far more effective processes can be found by applying principles we all believe in — market economics — to our internal resource-governance processes. With new business and budget planning processes and methods of cost control, Finance can contribute to strategic decision making; improve strategy execution; induce an innovative, agile, entrepreneurial culture; and enhance shareholder value — without any loss of control.

This session explains the vision, and suggests practical first steps to implement market economics inside your organization.