100-word version....

Developing an accurate cost model has many benefits, but it takes time and you may need to convince your peers of its value.

This session defines what "accurate" means by explaining exactly what goes into the costs of services (and what doesn't). Then, it lists the top ten benefits — real-life problems solved by knowing the full cost of your services, and how to use the data to achieve those results.

Finally, it describes an planning process that produces a meaningful service portfolio, a business plan, a budget for your services (not just your expense codes), and accurate rates.