100-word version....

CIOs increasingly believe that chargebacks are an administrative nightmare, a risk, and of little value. In many cases, they're right. But real problems remain — lack of cost transparency, the impossible "do more with less" demand, client expectations in excess of resources, a lack of understanding of value delivered, and the need for strategic alignment.

In fact, you don't need to charge back to solve these problems. This session untangles the terminology and concepts, and explains how market-based governance can deliver most of the benefits without actually shifting your budget to clients and then charging them for services.