100-word version....

There's a good way and a bad way to cut costs.

The typical cross-the-board slashing generally decimates an organization's ability to do anything well. With each manager struggling to make ends meet, things fail randomly and strategies fall apart.

Instead, cost cutting should focus on narrowing the number of things an organization does, while ensuring that it devotes the resources needed to do those fewer things well.

This session offers practical advice in the form of four basic rules of strategic cost cutting, and the mechanics of how to implement an investment-driven approach to cost cutting.