100-word version....

Organizations are on a starvation diet; the low hanging fruit was picked years ago; and "doing more with less" is an illusion.

What will you do? Sacrifice training, innovation, client relationship building, and process improvements? Rob Peter to pay Paul and come in late on everything? Cut quality and take undue risks?

The right answer is to calculate the full cost of all your products and services. Then budget negotiations become a businesslike discussion of what the enterprise can and cannot afford to buy, and you can clarify what your budget does and does not pay for.

This session explains how.