Public Relations / Corporate Communications

[This is a breakdown of the lines of business within such organizations; it's not meant to be a recommended organization chart. These lines of business, in combination with the Principles, provide a starting point for the design of an organization chart tailored to your needs.]

Sales and Marketing

Sales

Account: Liaisons by channels

Retail: Enterprise web home page, brochures

Retail

Reception

Liaison to internal clients

Marketing (internal)

Engineers: Communications Specialists

Applications: Program managers

Base

Advertising

Multi-media (video, photography, audiovisual, graphics arts)

Editorial

Speaking and Protocol

Audience Research

Service Providers

Asset-based: Communications Services

Materials (inventory, equipment)

Media Management, Tracking

Printing and Production

Lists and Dissemination

Meeting and Events Management

Speakers Bureau

Tours

People-based

Product Support

Business Office

Finance

Procurement, Supplier Management

Asset Management

Administration, Events

Coordinators: Enterprise Policy and Planning

Planning (strategic and operational), Research Portfolio

Organizational Effectiveness (including acquisition integration, employee communications, quality)

Communications Policy (communications commonality and integration)

Business Continuity

Risk, Security

Regulatory Compliance

Audit