Example, entrepreneurship....

One of the major challenges facing many organizations is to convert a bureaucratic culture into an entrepreneurial culture.

In a bureaucracy, people are given a set of resources and manage them as best they can. Bureaucrats get ahead by building empires.

In an entrepreneurial culture, the opposite is true. Entrepreneurs run businesses, and focus on delivering products (i.e., results). Entrepreneurs abhor overhead (the bureaucrat's empire), and always try to do the most with the least.

Within organizations, entrepreneurship means continually thinking about what it takes to keep your business-within-a-business competitive and your customers happy, and behaving with the same initiative and caring as if the business were your own.

While you can't demand that people care about the business, the specific behaviors of entrepreneurs can be described as part of an organizational culture.

For example, leaders might say, "We proactively seek new opportunities to better serve our customers by improving existing products and developing our capability to deliver new products."

And by adopting actionable behaviors, people naturally learn to see their jobs in a new light.