Insights from CEOs (and their advisors) on the value of a principle-based organizational structure....

"I've been part of the senior leadership of a variety of organizations -- start-ups to large, and medium- to high-growth companies -- and I never looked at organizational design as a science. This... makes tremendous sense to me. It's profound, and at the same time, practical."

Ulrich Pilz Board Director, multiple companies

"Working with NDMA on building a high-performance IS organization helped prepare me to lead the entire company."

Dave Anderson President, American Family Insurance

"This [is] a transformational approach to redesigning my organization. It's based upon solid engineering and business practices. It tells me how to build really effective enterprise teamwork. And the suggested implementation process ensures success through the engagement of my staff in the design process."

Karan Powell President, American Public University

"Dean Meyer brings a set of principles and practices for organizational structure that every executive, from the CEO down, can use to maximize organizational effectiveness."

Richard Hunter VP and Distinguished Analyst, Gartner

"As the CEO of a global leader in building automation, [Dean] showed me how to better align regional organizations with the corporate strategy."

Lars vander Haegen CEO, Belimo

"I've applied these principles to my entire company, and it has been an engine for our growth."

Sergio Paiz CEO, PDC

"[NDMA] systematically transforms the mystique of organizational design into an open, rational engineering science. It explains how to mature an organization without losing its entrepreneurial spirit, a key ingredient of 'crossing the chasm.'"

Geoff Moore best-selling author, Crossing the Chasm

"Our multinational chain of fashion and cosmetics retail stores is not a large company; but nonetheless, we had organizational issues. And I had difficulty sorting out individual performance problems from structural problems. Now, thanks to these Principles, my leaders have clear accountabilities; we understand how we team; and we can take on new brands and open new stores without having to make arbitrary assignments or rethink our structure."

Alejandro Arzu President and CEO, Multinational Brand Management Group

"Market leadership depends on innovative growth strategies, translated into deployable growth initiatives, and an organization that can execute. Principle-based Organizational Structure lays out how to build that organization."

Michael Treacy best-selling author, The Discipline of Market Leaders