Workshop agenda....

NDMA offers a two-day workshop for internal Sales and Marketing functions (Business Relationship Managers) to define their scope, their services, and their business development strategy.

• The mission and value of an internal Sales and Marketing function (1 hour)
  • Client relationships

  • Strategic alignment

  • Market-driven IT

• The 12 fatal errors (1 hour)

• The five types of Sales and Marketing (1 hour)

• The specific products of Sales and Marketing (8-10 hours)
  • Product definitions, deliverables

• Launch strategy: which products to launch first (1 hour)

• Development strategy: next steps (1 hour)
  • Methods, skills, and competencies associated with each product

  • Individual skills

  • Boundaries with peer functions

  • Communications plan