Table of Contents....

FOREWORD 1

PREFACE 3

INTRODUCTION

1. The Power of Culture 6

DEFINITIONS

2. Culture and Behavior 10

3. Cultural Themes 13

IMPLEMENTATION PROCESS

4. Process Planning 22

5. Preparing for Cultural Principles Workshop 24

6. Cultural Principles Workshop 25

7. Preparation for Cultural Principles Review Workshop 31

8. Cultural Principles Review Workshop 33

9. Cultural Principles Implementation Workshop 36

10. Pre-announcement Preparation 42

11. Culture Announcement Meeting 45

12. Culture Rollout 47

13. Culture Roll-up Workshop 49

14. Culture Reinforcement 51

15. Culture Assessment Workshop 54

CONCLUSION 60

APPENDICES

Appendix 1: Cultural Principles 62

Appendix 2: Frequently Asked Questions 104

Appendix 3: Rollout Course Materials 109

Appendix 4: Sample Assessment Questions 119

INDEX 125