More on a behavioral approach to culture....
We've also developed a comprehensive database of the best-practices cultural principles. It covers 13 themes, including ethics, integrity, customer focus, teamwork, entrepreneurship, empowerment, interpersonal relations, and risk.
This process engages the leadership team in defining the ideal behaviors, rolling them out to all staff, and then reinforcing them over time.
This very pragmatic approach, consistent with learning theory, leads to visible culture change within months, and widespread adoption of a new culture in less than a year.
Benefits include:
- Clearly documented behaviors that add up to the desired culture; used for teaching, guidance on day-to-day issues, and orientation of new staff.
- Widespread buy-in to, and understanding of, the new culture.
- Visible changes in staff's behaviors within months on issues such as ethics, integrity, interpersonal relations, teamwork and cooperation, meetings, empowerment, customer focus, entrepreneurship, quality, and risk.
Implementation process....
Corporate Culture Steps in the Process: NDMA (N. Dean Meyer and Associates Inc.)