NDMA: Root-cause Diagnostic

Symptom: The demand for our products is disappointing.

If clients are not buying your products (but they are buying others'), then perhaps your products don't appeal to them or compare well with competitive alternatives.

Symptom: We develop products in a technology-driven rather than market-driven manner.

Symptom: Clients don't perceive the strategic value of our products.

Symptom: Our products are difficult for our clients to use.

Symptom: Competitors are successfully selling equivalent products, but we aren't.