Symptom: Clients feel that the organization's products are too costly.
Clients always have a right to shop around. Even if you believe you have a great partnership with your clients, they can't help but notice competing suppliers. As a result, it is wise to assume that clients are savvy about value.
If they feel they can get a better deal elsewhere, then either they are right and the organization is too costly; or they are wrong but their perception is hurting you.
