Symptom: The organization is competitively priced, but is perceived as too costly.
Assume that the product is priced fairly given its level of quality. Clients still may be dissatisfied with the cost of your products.
One reason may be that clients don't perceive the quality in your products that makes them worth the price.
Another potential reason is that clients may be led to expect an unrealistically low price, and then are disappointed when they are billed for a higher (albeit fair) cost.
