Symptom: Clients feel that the organization's products are outdated.
Every organization must continually innovate to remain competitive. In every industry, today's leading-edge products are tomorrow's museum pieces.
If the organization is falling behind its competition, something is wrong with its innovation processes.
Another (more generic) way to state the problem is as follows:
Symptom: We are falling behind in innovation: inventing new products or producing modern custom products (the Engineering function).
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