Symptom: The range of operational services is too limited.
Operations must do more than just run the infrastructure of the past. It must continually look for new services to offer its customers.
New services may take the form of alternative levels of service, or qualities and flavors. Or it may be in the form of entirely new services.
In either case, it must be clear to Operations staff that they are responsible for a diverse product line, not just the familiar current line of services. And they must have access to the funding needed to start new ventures (offer new services).
