Symptom: There is no group in the organization dedicated to the Marketing function.
Marketing is a distinct profession, with its own methods, tools, and required competencies. Furthermore, it is a full-time job to communicate to the market and stay abreast of their thinking. Thus, Marketing must be a distinct group.
If such people do not exist within the organization, the problem may be that the structure does not accommodate a distinct Marketing function. This suggests the need to charter a Marketing group and link their activities to the rest of the organization, followed by recruiting experienced marketing professionals.
Root cause:Structure, organization chart (missing Marketing function) copyright 2024 N. Dean Meyer and Associates Inc. All rights reserved.
