Symptom: The marketing function doesn't know how to find out what prospective clients think.
If the Marketing function exists and is willing to support product developers, but developers are still not getting the information they need about clients, then the problem may be a lack of market research methods. Marketing staff should be trained to answer questions about what groups of clients think.
Root cause: Methods and tools, market research copyright 2024 N. Dean Meyer and Associates Inc. All rights reserved.
