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Symptom: The organization is not good at helping clients translate their unique business needs into specific requirements.

Clients may feel they know what they want, but they may have trouble expressing it in precise terms. Or they may not know all that your products can do. In either case, the organization should offer help in the form of a facilitative, strategy-driven opportunity-discovery method.


Another (more generic) way to state the problem is as follows:
Symptom: The client-liaison (internal "Sales") function is not sufficiently effective.


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