NDMA: Root-cause Diagnostic

Symptom: The organization has not educated clients by making them aware of past successes.

Tangible results need to be advertised throughout the client community before clients can be expected to believe in the payoff of the organization's products.

Symptom: Successful strategic applications have been implemented but the results have not been documented.

Symptom: Evidence of strategic value has been documented but clients are not aware of it.