Symptom: Clients are unclear about the benefits of proposed projects.
Half the ROI equation is benefits. Simply cost savings may be relatively easy to estimate. But strategic value is too often left as "intangible." This may mean that the most important part of the benefits equation is discounted in the decision process.
Value-added benefits are not intangible. They just require a different method of benefits measurement. The organization can help clients estimate strategic value with a facilitative benefits measurement method.
Another (more generic) way to state the problem is as follows:
